Princess Kate hosted a meeting with global companies to gain support for her early years project.
Kate is launching a business taskforce on early childhood, with firms like Unilever, Ikea, Deloitte, and Lego on board.
The inaugural meeting of the taskforce was hosted by Kate at NatWest’s headquarters in London.
Kate spoke about early childhood and asked corporate leaders to help improve society.
The committee addressed how businesses might support children and caregivers.
Kate's goal of changing society's early-life priorities will depend on the taskforce.
The Business Taskforce for Early Childhood will be run by business, for business.
The aim is to provide support and resources that young children and their carers need to thrive.
Kate launched Shaping Us to promote early childhood development.