The Princess of Wales has launched a new 'Business Taskforce for Early Childhood' initiative.

The task force includes big companies like NatWest, Aviva, Ikea, Co-op, Lego, and Iceland.

The initiative aims to support children and their carers with attendees from the private sector.

The first annual meeting for the taskforce was held at the NatWest headquarters in London.

The initiative is part of Kate's 'Shaping Us' campaign highlighting the importance of early childhood.

Kensington Palace stated that early childhood is crucial for the health of the economy and society.

The business community has a key role in shaping society and developing a strong future workforce.

Kate wore a chic white Alexander McQueen blazer to the event.

The blazer has made appearances before and is a favorite style of the Princess.