This year, Princess Kate started the Shaping Us campaign to promote early childhood.

Kate & Iceland Foods CEO Richard Walker discussed how business can support young families in a video.

The video was posted on Kensington Palace's social media channels.

Kate highlighted the importance of community support and emotional regulation, linking it to mental health.

Iceland is part of Kate's Business Taskforce for Early Childhood, which aims to support her Shaping Us campaign.

Kate also authored an article in the Financial Times, encouraging businesses to prioritize early childhood.

She recognizes the challenge for parents in balancing work and home life during their children's formative years.

Kate's advocacy in this area is part of her long-standing commitment to children's welfare.

She is using her platform to promote positive change and support for families with young children.